Case Study: How We Ignited a Surge in Enquiries for A Wokingham Care Home
I’m going to tell you a story. It’s about Smoking Chili Media and how they transformed the fortunes of Lovat House, a lovely care home in Wokingham. This isn’t just any tale. It’s a lesson in digital marketing brilliance.
Lovat House was struggling due to Covid. Enquiries were down. The care home wasn’t getting the attention it deserved. They needed a spark, and digital marketers at Smoking Chili Media was called in to help.
We started with research. We scoured the internet. We studied competitors. We analysed every piece of data we could find. We needed to understand the market. What were people looking for in a care home? What made them pick up the phone or send an email? We found our answers.
Our first task was to revamp the website. It was outdated. It didn’t reflect the warmth and care that Lovat House provided. We gave it a fresh look. Clean, simple, and inviting. We made sure it was mobile-friendly. People needed to have a seamless experience whether they were on a laptop or a smartphone.
Content was king. We wrote blogs. Articles about the importance of quality care. Stories about the residents. Testimonials from families. We wanted to show that Lovat House was more than just a care home. It was a community.
Next, we tackled SEO. We optimised every page. We used keywords that people were searching for. Phrases like “best care home in Wokingham” and “elderly care services.” We climbed the search engine rankings. More people started finding Lovat House online.
We didn’t stop there. Social media was our next frontier. We created accounts on Facebook and Instagram. We posted regularly. Photos, videos, updates about events at Lovat House. We engaged with followers. We responded to comments. We made sure that Lovat House was always in the minds of people in the community.
One of our most successful strategies was paid advertising. We launched Google Ads campaigns. We targeted specific demographics. People searching for care homes in Wokingham saw our ads. We used compelling copy. Clickable headlines. Calls to action that couldn’t be ignored. Enquiries started to pour in.
We also used Facebook Ads. We created ads that told a story. We used images and videos that showed the daily life at Lovat House. We targeted family members of elderly people. We made sure our ads were seen by the right people. The response was overwhelming.
But we didn’t rely solely on digital tactics. We organised events. We invited people to visit Lovat House. We held open days. Prospective residents and their families could see for themselves what made Lovat House special. They could meet the staff. Talk to current residents. Experience the care and attention first-hand.
Every step of the way, we tracked our progress. We used analytics to measure the success of our campaigns. We adjusted our strategies based on what worked and what didn’t. We were flexible. We were persistent. And it paid off.
In just six months, enquiries for Lovat House increased by 150%. It was a remarkable turnaround. Smoking Chili Media had breathed the new life into the care home it deserved.
So, what’s the takeaway? It’s simple. Understand your audience. Be present where they are. Use every tool at your disposal. Be consistent. Be authentic. And don’t be afraid to try something new.
That’s how we did it. And that’s how you can too.
